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MMA Releases Primer on Mobile Analytics

September 21, 2012Identifies the power of mobile analytics and how to apply mobile capabilities to architect an effective analytics framework.New York, NY, 21 September 2012 — The Mobile Marketing...

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MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and...

October 16, 2012The committee will work to establish definitions, best practices and standards for the use of mobile video in marketingNew York, NY, 16 October 2012– The Mobile Marketing Association...

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